About the Company

About Company

Introduction: “Crazy Snacks Private Limited”was established in 13th December, 1995 as Private limited to engage into the business of Manufacturing of Bakery Products and wide spectrum of Snacks, Namkeens & Chips. The Company is one of the leading manufacturers of bakery products such as breads, buns, rusks, cookies cakes and cupcakes with the availability of 20 Ovens. Based out of Gorakhpur, and company is dealing with more than 200 types of vari- eties of products to the customers with the brand Name “Crazy”. The company takes immense pride in staying true to belief of “Spreading happiness” since the past two decades and getting evolved along with the changing Indian Consumer demands. Currently it has vast segment of bakery antd food products available in leading retail stores across India. Mission & Passion of company: Our Mission is to offer a wide range of bakery and savory snacks that are rel- ished universally by family & friends. We at Crazy bakery wish to add a tinge of freshness and flavor in everyday meals. Our focus is to spread our wings across India by supplying our food Products and create moments of happiness. Produc- ing bakery and savory snacks is not just our business, but it is our passion to “Spread Smiles” to our customers by these flavorful options.

Business Overview

  • Incorporated in 1997 at Gorakhpur (Uttar Pradesh), Crazy Snacks Pvt Ltd (Crazy Snacks) with its wholly owned subsidiary Crazy Bakery Udyog Private Limitred is involved in manufactur- ing and marketing of snacks and bakery products.
  • Offers 200+ varieties of products:
    • Bakery products(white bread, brownbread, butter bread, cherrybun, multigrain bread, etc.)
    • Sweet snacks (Cakes & cookiessuch as Layered Cake, Cup Cake, Slice Cake honeyal- mond, cashew butter, pista almond, chocochip, etc.)
    • • Savory snacks (pastamasala, puff masala, Kurkure, Rings, Animals etc.)
  • Productsare marketed under three brands, ‘be a Crazy’, ‘BAKEDGOLD’ and ‘bity’ for mass, mid and premium markets
  • Brand-wise, ‘be a Crazy’contributes 97.94% of sales; ‘BAKED GOLD’contributes 1.01% of sales; and ‘bity’ contributes 1.05% of sales for FY22/li>
  • Also provides contract manufacturing services to other FMCGcompanies
  • Strong presence in Central India across Uttar Pradesh, Bihar, Jharkhand, West Bengal, Punjab and Haryana with a distribution network of 1000+ dealersand 300,000+ retail touch points
  • Approval from IRCTC and North Western Railway Divisional Railway Boards for selling cakes, snacks and namkeens at ~ 40 railway stations
  • Two state-of-the-art ISO 22000 certified facilities at Gorakhpur with a total capacity of ~54,000 ΜΤPA; and a captive fleet of 40+ delivery trucks.
  • As on 31st March 2023, company has achieved revenue of INR 109 Cr with an EBITDA margin of 10%.the

Salient Features of the company:

Infrastructure : Core Competencies of the Company:

Key Milestones

Evolution of Crazy Snacks

1997

Started business with making bread and buns

2002

Company was acquired by Mr. Navin Agarwal as a Sick Unit, which he turnaround into a profitable business

2015

Launched premium rusks like cardamon, fennel seeds, semoline, etc.

2016

Introduced premium cookies such as honey, almonds, pistacios, etc. Incorporated subsidiary i.e., Crazyfun Foods Pvt Ltd for manufacturing puff snacks.

2017

Premium breads and buns varieties like cherry buns, butter bread, etc.

2019

Introduced layer cake and potato chips- salted, Tangy Tomato, Masala Munch, Cream & onion, etc.

2020

Incorporated another subsidiary i.e. Crazy Bakery Udyog as a Partnership firm for making namkeen, chips, etc.

2022

Transferred Crazyfun Foods Pvt Ltd business to Crazy Bakery Udyog Received approval from IRCTC and NER NR Divisional Railway Boards for selling products at railway stations

2023

Converted Crazy Bakery Udyog into a Private Ltd Company from Partnership Firm.