Introduction: “Crazy Snacks Private Limited”was established in 13th December, 1995 as Private limited to engage into the business of Manufacturing of Bakery Products and wide spectrum of Snacks, Namkeens & Chips.
The Company is one of the leading manufacturers of bakery products such as breads, buns, rusks, cookies cakes and cupcakes with the availability of 20 Ovens. Based out of Gorakhpur, and company is dealing with more than 200 types of vari- eties of products to the customers with the brand Name “Crazy”. The company takes immense pride in staying true to belief of “Spreading happiness” since the past two decades and getting evolved along with the changing Indian Consumer demands. Currently it has vast segment of bakery antd food products available in leading retail stores across India.
Mission & Passion of company:
Our Mission is to offer a wide range of bakery and savory snacks that are rel- ished universally by family & friends. We at Crazy bakery wish to add a tinge of freshness and flavor in everyday meals. Our focus is to spread our wings across India by supplying our food Products and create moments of happiness. Produc- ing bakery and savory snacks is not just our business, but it is our passion to “Spread Smiles” to our customers by these flavorful options.
Business Overview
Incorporated in 1997 at Gorakhpur (Uttar Pradesh), Crazy Snacks Pvt Ltd (Crazy Snacks) with its wholly owned subsidiary Crazy Bakery Udyog Private Limitred is involved in manufactur- ing and marketing of snacks and bakery products.
Productsare marketed under three brands, ‘be a Crazy’, ‘BAKEDGOLD’ and ‘bity’ for mass,
mid and premium markets
Brand-wise, ‘be a Crazy’contributes 97.94% of sales; ‘BAKED GOLD’contributes 1.01% of sales; and ‘bity’ contributes 1.05% of sales for FY22/li>
Also provides contract manufacturing services to other FMCGcompanies
Strong presence in Central India across Uttar Pradesh, Bihar, Jharkhand, West Bengal, Punjab and Haryana with a distribution network of 1000+ dealersand 300,000+ retail touch points
Approval from IRCTC and North Western Railway Divisional Railway Boards for selling cakes, snacks and namkeens at ~ 40 railway stations
Two state-of-the-art ISO 22000 certified facilities at Gorakhpur with a total capacity of ~54,000 ΜΤPA; and a captive fleet of 40+ delivery trucks.
As on 31st March 2023, company has achieved revenue of INR 109 Cr with an EBITDA margin of 10%.the
Salient Features of the company:
Infrastructure : Core Competencies of the Company:
Company was acquired by
Mr. Navin Agarwal as a Sick Unit, which he
turnaround into a profitable business
2015
Launched premium rusks
like cardamon, fennel
seeds, semoline, etc.
2016
Introduced premium cookies such as honey,
almonds, pistacios, etc. Incorporated subsidiary
i.e., Crazyfun Foods Pvt Ltd for manufacturing
puff snacks.
2017
Premium breads and
buns varieties like cherry buns,
butter bread, etc.
2019
Introduced layer cake and potato chips-
salted, Tangy Tomato, Masala Munch, Cream
& onion, etc.
2020
Incorporated another subsidiary i.e.
Crazy Bakery Udyog as a Partnership
firm for making namkeen, chips, etc.
2022
Transferred Crazyfun Foods Pvt Ltd business
to Crazy Bakery Udyog Received approval
from IRCTC and NER NR Divisional Railway
Boards for selling products at railway stations
2023
Converted Crazy Bakery Udyog
into a Private Ltd Company from
Partnership Firm.